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Winston Gets Super-slim
Winstons have been manufactured in Russia since 2000. This brand is one of the most popular discount cigarettes brands among Russians. Japan Tobacco Intl. has decided to follow its competitors' example and create a superslim version of Winston discount cigarettes, the best-selling cigarette in Russia, which has 8.7 percent of the market.  Philip Morris has already begun making a slim L&M, the second best-selling brand with 5.2 percent of the market, and British American Tobacco has a slim Pall Mall. Those cigarettes' sales are climbing 30-40 percent per year, while the market as a whole is only growing by 1 percent. The JTI-Petro factory in St. Petersburg will start shipping Winston Super Slims discount cigarettes to distributors in April, according to JTI public relations manager Anatoly Vereshchagin. Their launch will be accompanied by an advertising campaign. The new varieties are being launched worldwide, but will start in Russia and Ukraine. According to the ACNielsen Co., super-slim cigarettes now occupy 5 percent of the cigarette market. The super-slim L&M was announced by Philip Morris last week. That company unveiled the super-slim Muratti Ambassador brand in Russia last April and it became a growth leader, occupying 0.3 percent of the Russian market and 0.6 percent of the Moscow market by the end of the year. British American Tobacco launched Pall Mall super-slims in August 2005, and they have increased their share of the super-slims market has increased from 3 percent to 6 percent this year. "


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Winston Gets Super-slim...
Winstons have been manufactured in Russia since 2000. This brand is one of the most popular discount cigarettes brands among Russians. Japan Tobacco Intl. has decided to follow its comp...
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